SMPTE President Renard T. Jenkins calls on artists, lawmakers and the tech community to educate themselves about AI and to do so in sync with each other or fear and misuse will fill the gap.

At MPTS, speaker after speaker, including the director of Mr Bates vs The Post Office, voiced fears for the future of the UK TV industry.

In Alex Garland’s action thriller cameras are a weapon of truth, writes Adrian Pennington.

Two of this summer’s major footballing events are set to be captured in HD HDR rather than 4K UHD. Adrian Pennington asks if this is the start of a downward trend for 4K broadcasting.

What are the limits for using GenAI in production and how capable is it of creating skilled and engaging content? IBC365 learns more about the recent findings from Pact’s AI working group.

A busy NAB showed above all that innovation in media and entertainment hasn’t slowed with exhibits on the show floor incorporating AI, prioritising net-zero and integrating with the cloud.

The cinematographers behind Netflix sci-fi series explain why the sun was such an important element in the show’s VR game world and how they played the story’s fictional science straight down the line.

Luke Seraphin, Head of Diversity & Inclusion, Sky Original Programming tells IBC365 that meaningful change is happening but full inclusivity is work in progress.

NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.

With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.