Articles by Adrian Pennington

SMPTE: Transparency and education the keys to managing AI

SMPTE President Renard T. Jenkins calls on artists, lawmakers and the tech community to educate themselves about AI and to do so in sync with each other or fear and misuse will fill the gap.

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MPTS: British drama and production jobs under threat

At MPTS, speaker after speaker, including the director of Mr Bates vs The Post Office, voiced fears for the future of the UK TV industry.

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Behind the Scenes: Civil War

Behind the Scenes: Civil War

In Alex Garland’s action thriller cameras are a weapon of truth, writes Adrian Pennington.

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The 2024 Champions League Final will be held at Wembley

UEFA relegates UHD for Euro 2024 and Champions League Final

Two of this summer’s major footballing events are set to be captured in HD HDR rather than 4K UHD. Adrian Pennington asks if this is the start of a downward trend for 4K broadcasting.

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GenAI will generate more questions than answers

What are the limits for using GenAI in production and how capable is it of creating skilled and engaging content? IBC365 learns more about the recent findings from Pact’s AI working group.

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NAB 2024

NAB 2024: Show Review

A busy NAB showed above all that innovation in media and entertainment hasn’t slowed with exhibits on the show floor incorporating AI, prioritising net-zero and integrating with the cloud.

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Behind the Scenes: 3 Body Problem

The cinematographers behind Netflix sci-fi series explain why the sun was such an important element in the show’s VR game world and how they played the story’s fictional science straight down the line.

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Otto Baxter: Not a F*cking Horror Story

Inclusion begins in the writers’ room

Luke Seraphin, Head of Diversity & Inclusion, Sky Original Programming tells IBC365 that meaningful change is happening but full inclusivity is work in progress.

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NAB 2024 Preview: An industry in constant flux

NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.

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Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.

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