The countdown is on for the Paris Olympic Games, which begin on 26 July and run until 11 August. As well as a showcase for sporting prowess and achievement, the event also presents a huge opportunity as well as a challenge to those responsible for ensuring every moment is captured and broadcast to viewers around the world, with streaming services set to play an increasingly important role.

Customer management and streaming monetisation specialist Evergent has outlined the top five ways it believes that media organisations and direct-to-consumer streaming services are missing out on revenue in its new playbook for streaming profitability.

Telia Norway is deploying new optimisation technology from video software provider Synamedia to cut the cost of using cloud for its time-shift TV (TSTV) and cloud digital video recorder cDVR solution by up to 95%.

While streaming services and media businesses are experimenting with new business models and subscription tiers including AVOD, FAST and SVOD, market competition and cost-of-living challenges means consumers are looking to trim costs and cut the number of services to which they are prepared to subscribe.

Video streaming infrastructure provider Bitmovin has announced a partnership with dynamic ad insertion specialist Yospace on a joint offering for live streaming that aims to help broadcasters provide better ad services to brands and advertisers.

Video solutions provider Accedo is collaborating with Qualcomm Technologies on the development of an end-to-end XR offering for pay-TV operators, with the aim of accelerating adoption of next-generation viewing experiences across sports, media and home entertainment.

European streaming tech company Bedrock has announced the upcoming release of M6+, a new AVOD platform launched by Groupe M6.

Advertising-supported versus subscription-based services in the video streaming sector was highlighted as a key area of discussion in the January 2024 Content Everywhere newsletter. The topic has also been much in the headlines recently following the introduction of an ad-based tier by Amazon Prime Video.

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.

As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2023. As always, key industry players have been keen to respond with comments on how the past year shaped up both for them and the wider industry.