Advertising-supported versus subscription-based services in the video streaming sector was highlighted as a key area of discussion in the January 2024 Content Everywhere newsletter. The topic has also been much in the headlines recently following the introduction of an ad-based tier by Amazon Prime Video.
The question is, how should ad and subscription-based models continue to evolve? What should streaming and media companies be aware of, and how can vendors help them provide a reliable, high-quality service to customers while serving up ads, or not?
In the face of evolving consumer behaviour and industry trends, the discussion around ad-supported versus subscription services is gaining prominence, agrees Valentijn Siebrands, solutions architect at M2A Media...
You are not signed in.
Only registered users can view this article.
/Hero Shot - LED Wall at NFTS Virtual_Launch_0128 (1).jpg)
Level up: Addressing the skills gap in virtual production
As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.
Winning formula: Hydrogen to power motorsport vehicles and production tech
It’s only been four years since the debut of electric off-road racing series Extreme E but later this year it will relaunch as the first competitive motorsport powered by hydrogen.
Esports on the rise despite Olympic debut delay
Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.
Content Credentials: Initiative breaks through but can it achieve industrial scale?
The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.
ProAV: Broadcast convergence will help fuel the next five years of growth
Forecasts from AVIXA offer strong growth predictions for the proAV industry until the end of the decade. David Davies finds out what’s driving the expansion, and what it tells about the ongoing convergence between broadcast and AV.
