The countdown is on for the Paris Olympic Games, which begin on 26 July and run until 11 August. As well as a showcase for sporting prowess and achievement, the event also presents a huge opportunity as well as a challenge to those responsible for ensuring every moment is captured and broadcast to viewers around the world, with streaming services set to play an increasingly important role.
Indeed, Rick Young, SVP and head of global products at LTN, believes that the Olympics “promises to be a real watershed moment for streaming live sports”, while Rory Renwick, business development director at Accedo, says streaming is set to be a fundamental part of the Olympics, “with key stakeholders, Olympics Broadcasting Service (OBS), Intel, NBCUniversal, Warner Bros Discovery, and France Télévisions using streaming and next-generation initiatives to take Olympics coverage to a whole new level”.
The streaming opportunity
Jakub Kruczkowski, strategic business manager at Spyrosoft BSG, which until recently was known as Better Software Group, agrees that the Olympics are shaping up to be an important event for the evolution of streaming technology in sports broadcasting...
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere: Accelerators for change
Content Everywhere companies are already in planning mode for this year’s IBC. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator programme.
Why media networks are being rewired for the speed of light
The elimination of OB trucks is just the start of the light revolution. For the media industry, a rewiring of the transport network from electrons to photons promises to unlock AI driven production, immersive formats, and globalised workflows while dramatically cutting energy consumption.
Q-Stream Alpha: Prioritising trust when the network can’t be trusted
As the industry navigates a storm of content authenticity threats, the Q-Stream Alpha: The "Tactical Truth" Pipeline Accelerator seeks to deploy AI, ML, and post-quantum encryption to apply C2PA principles within live workflows.
KICK: Writing the rules of high-altitude immersive production
From camera placement and viewer comfort to movement, pacing and post-production, the French Alps-set KICK provided Altitude101 with a unique opportunity to test, challenge and refine the methods shaping its immersive storytelling.
.jpg)
Sheffield DocFest: “We need to be more weird”
Funding remains a puzzle, but the documentary and factual entertainment genres are thriving at Sheffield Documentary Festival.
