Sky, BBC and Channel 4: Start with the audience and work backwards

Technology innovators from Sky, Channel 4 and BBC share insights on investing in technology to access future content, making collaborative decisions on tech developments and why broadcasters should start with the audience and work backwards, from the IBC Conference session, ’Building the future of tech.’

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The Future of GenAI with Ad-Tech: AI in Production

In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’

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Generative AI’s creative potential for NHL sports broadcast

Talking about Generative AI and what we can expect to see across broadcast and media, NHL’s SVP Technology Grant Nodine reveals what we can now do with higher resolution and AI-based automation and the potential this could bring to producing NHL games in the session, ’Beyond Content Creation: Revolutionising media and entertainment with generative AI.’

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