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Digital Catapult: AI innovations to supercharge the creative industries

Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.

Government-backed deep tech innovation organisation Digital Catapult partners with industry and academia to find advanced technological solutions that benefit businesses UK-wide. In a recent scheme, Digital Catapult allocated funding to help explore how AI could be leveraged by start-ups to boost the creative economy in the South West of England...

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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