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Digital Catapult: AI innovations to supercharge the creative industries

Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.

Government-backed deep tech innovation organisation Digital Catapult partners with industry and academia to find advanced technological solutions that benefit businesses UK-wide. In a recent scheme, Digital Catapult allocated funding to help explore how AI could be leveraged by start-ups to boost the creative economy in the South West of England...

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Student Champ Finals - British Esports

Esports on the rise despite Olympic debut delay

Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.

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