Virtually untethered: V-Nova replicates game-like freedom for XR video

Volumetric video may hold the promise of revolutionising the way we consume live concerts and other events, but it could also transform consumption and interaction with pre-rendered video.

Data compression specialist V-Nova is offering a solution to deliver pre-recorded volumetric content to XR headsets with ‘Hollywood-grade CGI, lifelike parallax, occlusions, reflections, and textures, at full display frame rate.’

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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