Brijesh Yadav, Vice President and Global Head of Sales - Sports, Media & Entertainment at Tata Communications believes that it’s important to keep having positive conversations around AI and how it can help advance the industry.
Combining the flexibility of rapidly maturing cloud solutions with the immediacy and reliability of on prem is an increasingly popular choice, says Paddy Taylor, particularly around video acquisition. However, the wider industry needs to focus on improving education for the next generation of engineers and operators for these advanced technologies, he believes, as current education focuses on traditional live production roles rather than on efficiency and automation, which are crucial for the future.
While virtual production tools and increasingly potent AR solutions are revolutionising and democratising what is possible in live event coverage, Kemal also believes that industry education needs to be improved, especially around mid-career training rather than chasing the latest technology chimera.
With the industry pushing beyond the realms of traditional media and entertainment, where everyone is a content creator, Kathleen Barrett, CEO at Backlight has seen a growing demand for reliable and flexible media asset management solutions (MAMS).
AI is delivering real and transformative benefits, especially in the areas of speech-to-text for real-time subtitle generation and enriching metadata using larger language models. However, those benefits need to be weighed against the broad implications of AI on the industry and society, with concerns including job roles, intellectual property, data security, and ethical considerations.
While there is plenty of hype around newer technologies such as AI, there is still active innovation in some of the fundamental building blocks of content delivery, such as compression, believes Fabio Murra, V-Nova. He also notes the need for a more integrated approach to content delivery, blending personalisation, ad insertion, and cross-platform immersive experiences to deliver rich entertainment on demand.
NAB 2025: Hear Jay Ganesan’s thoughts on the transformation cloud can have on the M&E industry, the monetisation of ads, and the application of AI within the industry.
James Gilbert discusses automated content being the way forward, the appropriate use of cloud within the broadcast industry, and the skill shortage at NAB.
With a background in news, Craig Wilson, Global Media and Cloud Product Evangelist at Avid, is impressed by the evolution of mobile tools for work applications such as mobile journalism and video editing.
Live streaming demands - especially for large sporting events - have ensured that multicast ABR is an accelerating trend, according to Jacques Le Mancq, Broadpeak CEO.
