Interview

NAB 2025: Hear Jay Ganesan’s thoughts on the transformation cloud can have on the M&E industry, the monetisation of ads, and the application of AI within the industry.

James Gilbert discusses automated content being the way forward, the appropriate use of cloud within the broadcast industry, and the skill shortage at NAB.

With a background in news, Craig Wilson, Global Media and Cloud Product Evangelist at Avid, is impressed by the evolution of mobile tools for work applications such as mobile journalism and video editing.

Live streaming demands - especially for large sporting events - have ensured that multicast ABR is an accelerating trend, according to Jacques Le Mancq, Broadpeak CEO.

Direct to Consumer (DTC) broadcasting is such a big deal that it’s almost become a cliché to talk about it. But while it is busy turning the traditional media landscape on its head, is it really fulfilling its full potential or is there more to be done to create truly personalised experiences? Kevin Emmott finds out.

It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.

With the sustainability of streaming climbing higher on the industry agenda, Ateme is proselytising the benefits of an audience-aware approach, as Dan Patton, the company’s VP Product – Origination and Delivery, explains to IBC365.

With 6G and its required standards a few years away, many industry organisations are busily pushing 5G to its full potential under the 5G Broadcast banner. George Jarrett looks to the European Broadcasting Union’s contributions.

The recently appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial and technological interests in media throughout her career. As David Davies discovers, this means she is ideally placed to deliver “transformational change” at IABM.

An Accelerator Champions panel session featuring representatives from Sky, Olympic Broadcasting Services (OBS), and DAZN, examined some of the key trends from 2024 and what they might mean for the year ahead.