People no longer GO shopping, they are ALWAYS shopping. We help you meet buyers in their digital domain: shoppable content is more personalised than any advertising format. We help companies create the additional revenue stream, shorten the purchase path and get the best sales tracking solution.
You are not signed in
Only registered users can read the rest of this article.
IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Reflecting on recent trends, Evan Shapiro, Media Cartographer at EShap, asserts that news broadcasters’ fear of audience cannibalisation has become more dangerous to the industry than audience cannibalisation itself.
IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.
Digital, free-to-air TV channel to rival big tech
In celebration of the company’s 100-year anniversary, Raymundo Barros, CTO of Globo, shares his vision for the future, at IBC2025.
AI moves beyond proof of concepts to deliver value for M&E industry
Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.
5G to enable reliable, real-time service for the 2026 FIFA World Cup
At IBC2025 in Amsterdam, Jake Kornblatt, Vice President at Verizon Business, explored how 5G technology is facilitating the shift towards IP-based broadcasting by offering a highly reliable, low-latency service.
