Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and omnichannel advertising specialist Mediaocean announced an expansion of their partnership that aims to provide a bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, the integration aims to help agencies and brands to better manage creative traffic and distribution directly within CTS’s AdFusion platform.
Bart Spriester, SVP & GM of CTS, said: “This partnership represents a major leap forward in how agencies and brands manage their TV advertising. By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
Ramsey McGrory, chief development officer of Mediaocean, added that the bi-directional integration “provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent.”
You are not signed in
Only registered users can comment on this article.
Matt Brittin set to be confirmed as next BBC Director General
Former Google executive Matt Brittin is expected to be confirmed this week as the next Director General for the BBC.
Broadcasters call for tougher regulation of smart TVs and virtual assistants
Leading European broadcasters have called on the European Union to toughen regulation of smart TVs and virtual assistants powered by tech firms such as Google, Amazon, Apple, and Samsung.
Garden Studios launches advanced virtual production stage
London’s Garden Studios has launched what it describes as its most advanced virtual production (VP) stage to date, with a key focus on delivering driving shots.
Prime Video unveils huge slate of India originals
Prime Video has unveiled a massive slate of original TV shows, feature films, and licensed content in India, underlining its ambition to expand its footprint in the country.
.jpg)
IBC announces shortlisted 2026 Accelerator projects
IBC has unveiled the nine projects selected for its 2026 Accelerator Media Innovation Programme, bringing together organisations from across broadcast, streaming, live events and media tech.
