Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and omnichannel advertising specialist Mediaocean announced an expansion of their partnership that aims to provide a bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, the integration aims to help agencies and brands to better manage creative traffic and distribution directly within CTS’s AdFusion platform.
Bart Spriester, SVP & GM of CTS, said: “This partnership represents a major leap forward in how agencies and brands manage their TV advertising. By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
Ramsey McGrory, chief development officer of Mediaocean, added that the bi-directional integration “provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent.”
You are not signed in
Only registered users can comment on this article.
Alex Mahon and Charlotte Moore receive New Year Honours
Former Channel 4 Chief Executive Alex Mahon and ex-BBC Chief Content Officer Charlotte Moore are among the recipients in the 2026 New Year Honours list.
Women directed 8% of top 100 movies in 2025
The representation of women directors of the top films at the North American box office dropped significantly in 2025, according to the latest study from the University of Southern California (USC)’s Annenberg Inclusion Initiative.
WBD likely to reject Paramount's latest hostile bid
Warner Bros. Discovery (WBD) is likely to reject Paramount Skydance's $108.4bn hostile bid, according to reports.
FACT and UK police warn illegal streamers
The Federation Against Copyright Theft (FACT) has contacted over a thousand individuals across the UK, warning them to immediately cease using illegal TV streaming services or face the risk of prosecution.
.jpg)
UK actors vote to refuse being digitally scanned on set
Members of the UK performer union Equity working in film and TV have voted to refuse to be digitally scanned on set by a landslide 99.6%, in an effort to secure artificial intelligence protections.
.jpg)