US films and TV shows account for almost half of content available on video on demand platforms in Europe according to a new study by European Audiovisual Observatory (EAO).
The report, titled “Film and TV content in TVOD, SVOD, and FOD catalogues – 2025 edition”, found that US works represent 48% of all content in VOD catalogues.
By contrast, works produced in the European Union represent 35% of individual titles. The majority (69%) of European works found in catalogues are "non-national," meaning they were produced in another European country.
Films are the primary type of works available in VOD catalogues, accounting for 85% of all content, compared to 15% for TV seasons shows.
Global SVOD services have the highest diversity, with 29% of their content originating from outside of Europe and the US.
Transactional services (TVOD) catalogues have the highest share of US works, representing 55% of all content, and the lowest share of European works with 21%.
When measuring the geographic concentration of EU works in national catalogues, the report found that France (36%) has the highest share, followed by Germany (30%), Italy (28%), and Spain (26%). These major production hubs were characterised by a high share of national content, whereas smaller production countries reportedly rely mostly on non-national European works.
The European audiovisual sector generated around €142bn in revenues in 2024, according to research published in the European Audiovisual Observatory’s Key Trends 2026 report. Discover more here.
Sky makes ITV acquisition official
Sky has officially agreed terms to acquire ITV Media & Entertainment for £1.6bn.
Viaplay Group to sell Dutch operations for €142m
Nordic broadcaster Viaplay Group is to sell its Dutch streaming and broadcasting operations to Videoland for €142m.
BBC R&D extends iPlayer low latency trial to Wimbledon
BBC Research & Development has expanded its low-latency streaming trials on BBC iPlayer to coverage of the Wimbledon tennis championship.
Paramount offers EU concessions to gain approval for WBD takeover
Paramount Skydance has offered concessions to the European Commission to help pave the way for its $110bn takeover of Warner Bros Discovery (WBD).
.jpg)
Lumine Group acquires Imagine Communications
Lumine Group has acquired Imagine Communications through one of its subsidiaries.
