US films and TV shows account for almost half of content available on video on demand platforms in Europe according to a new study by European Audiovisual Observatory (EAO).
The report, titled “Film and TV content in TVOD, SVOD, and FOD catalogues – 2025 edition”, found that US works represent 48% of all content in VOD catalogues.
By contrast, works produced in the European Union represent 35% of individual titles. The majority (69%) of European works found in catalogues are "non-national," meaning they were produced in another European country.
Films are the primary type of works available in VOD catalogues, accounting for 85% of all content, compared to 15% for TV seasons shows.
Global SVOD services have the highest diversity, with 29% of their content originating from outside of Europe and the US.
Transactional services (TVOD) catalogues have the highest share of US works, representing 55% of all content, and the lowest share of European works with 21%.
When measuring the geographic concentration of EU works in national catalogues, the report found that France (36%) has the highest share, followed by Germany (30%), Italy (28%), and Spain (26%). These major production hubs were characterised by a high share of national content, whereas smaller production countries reportedly rely mostly on non-national European works.
The European audiovisual sector generated around €142bn in revenues in 2024, according to research published in the European Audiovisual Observatory’s Key Trends 2026 report. Discover more here.
.jpg)
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
.jpg)
UK TV industry advocates out-of-hours guidelines
The UK television industry has backed new guidelines to minimise out-of-hours contact to help improve work-life balance in the sector.
.jpg)
EU approves Paramount's WBD acquisition with conditions
The European Commission has approved Paramount Skydance’s proposed $110bn acquisition of Warner Bros. Discovery.
Isabel Davis to become Director of BFI Filmmaking Funds
The British Film Institute (BFI) has named Isabel Davis as Director of its BFI National Lottery Filmmaking Funds.
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
