Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
BBC flags AI and technology priorities in annual plan
The BBC has published its Annual Plan setting out its priorities for the next 12 months, including in areas like artificial intelligence and technology.
US judge temporarily blocks firing of Voice of America staff
A US federal judge has ordered President Trump's administration to temporarily pause its efforts to shut down international news service Voice of America.
ScreenSkills calls for more focus on mid-level professionals
Training organisation ScreenSkills says there is an urgent need to support mid-level crew in high-end television as freelancers face growing instability, financial pressures mount and hiring patterns shift across the industry.
Jennifer Salke steps down as Head of Amazon MGM Studios
Jennifer Salke, the Head of Amazon MGM Studios, is stepping down from her role.
Sky says 2,000 jobs at risk at call centre sites
Sky has announced that 2,000 jobs at its call centres are at risk as part of plans to move more of its customer service online.
