Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
Media share prices tumble in wake of tariffs
The share prices of leading media and entertainment companies have plunged since Donald Trump announced on April 2 his unprecedented round of tariffs on imports into the United States.
Blackmagic PYXIS 12K camera launched at NAB
Blackmagic Design has unveiled the Blackmagic PYXIS 12K, a new digital film camera featuring a 12K RGBW sensor in the PYXIS camera design.
ITVX hits 1 billion streams in first quarter of 2025
ITV’s streaming service ITVX has achieved a billion streams in a quarter for the first time ever.
Maria Kyriacou proposed as Chairwoman of ProSiebenSat.1
Media veteran Maria Kyriacou looks set to become the new Chairwoman of German broadcasting group ProSiebenSat.1 Media SE.
Framestore expands creative leadership team
Framestore has added VFX Supervisor Patrick Ledda and Animation Supervisor Daniel Blacker to its creative leadership team in London.
