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AWS puts agentic AI to work

Agentic AI is a central theme for Amazon Web Services (AWS) at IBC this year as partners hosted on its stand focus on how autonomous AI systems can achieve specific goals.

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Innovation takes flight as groundbreaking developments land at Future Tech

Reporter Gillian Kelly takes us behind the scenes of IBC’s newest addition – Future Tech in Hall 14 – as we chart the evolution of media tech, from TV’s origins a century ago to the latest PoCs designed to solve the M&E industry’s biggest pain points. From a light aircraft designed to bring private 5G connectivity for covering the most remote sporting events, to AI applications for sports coaching and development, Future Tech at IBC2025 has it all.

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IBC2025 Session Summary: "A Framework for Generative AI"

At IBC2025’s Future Tech Stage, Muki Kulhan led a discussion on the strategies for successfully integrating AI tools into media production workflows. Kulhan was joined by Felope Correia de Silva Bittencourt, Entertainment Technology Manager of GLOBO, Jouni Frilander, Innovation Lead at YLE, Roberto Iacoviello, Lead Research Engineer at the RAI and Yaara Marchiano, Cool Hunter and AI Integration Expert.

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