Explosive growth of streaming services fuels media expansion

The media and entertainment market is set to ¢1 trillion in 2024 driven by the explosive growth in streaming video. Maria Rua Aguete, Senior Research Director, Omdia, analysed the strategic role of bundling and partnerships in the media landscape. Technology suppliers also continue to launch products to help service providers maximise their revenues in the market.

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IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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