YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”

AT IBC2025 in Amsterdam, Grace Boswood, Director of Technology & Distribution, Channel 4, and Justine Ryst, Managing Director, YouTube France, explained how their collaboration is working. Channel 4 is one of the broadcasters adapting the way they interact with audiences in a rapidly evolving media consumption landscape, with a shift in the way content is consumed in the living room.

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IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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