Prime Video and Amazon MGM Studios Technology’s Girish Bajaj shares the latest on a complete user experience redesign, from leveraging AI to improve search and personalisation, to nurturing growth in shoppable TV.
As entertainment shifts to streaming, the battle for viewers will not be lost or won on the quality of content alone but the ability to serve people what they want, quickly.
“What we hear from customers is that they want a simple experience,” says Girish Bajaj, Vice President, Prime Video and Amazon MGM Studios Technology, who will keynote IBC on September 14. “They tend to be very frustrated with all of the choices that they have today in streaming as well as managing multiple accounts across multiple different apps...
You are not signed in.
Only registered users can view this article.
.jpg)
End of an era: Retiring IBC Board Member Dr. Roger Blakeway says it’s “all about looking after the strategy”
As he retires from the IBC Board, former SCTE President Dr. Roger Blakeway discusses the origins of the collaboration between the two organisations, the development of the IBC organisation, and the show we recognise today.
.jpg)
ITN: Fighting to keep trust in news
News organisations face an increasing arms race against AI companies to protect the authenticity of the content reaching audiences through their channels. AI-powered deepfake content risks polluting the entire information ecosystem, says ITN’s Tami Hoffman, “What happens when people just don’t believe what they see?” Adrian Pennington finds out.
Merging Sky and NBCUniversal: Engineering culture and collaboration across continents
Integrating the engineering teams from three broadcast giants taught Mansoor Fazil, Director of Global Platform Engineering at Sky that international merging meant acknowledging cultural differences and staying ahead of consumer habits. Fazil spoke to IBC365 to share insights into Sky's cloud-first, hybrid approach and its focus on emerging technologies which will create expansion – at scale and even further afield geographically – to meet their future goals.
Rise: “Nothing changes unless everyone’s involved”
Fresh from the success of this year’s Rise Awards, Sadie Groom, Rise Founder and CEO, discusses some of the winners, the evolution of the event, and the organisation’s plans for the future.
Sky without limits: how Cloud and IP are transforming a broadcasting giant
Sky is in the midst of a multifaceted digital transformation aimed at redefining both operations and the customer experience. IBC365 spoke with Cristina Gomila to find out more.
