Prime Video and Amazon MGM Studios Technology’s Girish Bajaj shares the latest on a complete user experience redesign, from leveraging AI to improve search and personalisation, to nurturing growth in shoppable TV.
As entertainment shifts to streaming, the battle for viewers will not be lost or won on the quality of content alone but the ability to serve people what they want, quickly.
“What we hear from customers is that they want a simple experience,” says Girish Bajaj, Vice President, Prime Video and Amazon MGM Studios Technology, who will keynote IBC on September 14. “They tend to be very frustrated with all of the choices that they have today in streaming as well as managing multiple accounts across multiple different apps...
You are not signed in.
Only registered users can view this article.
.jpeg)
Juno Innovations to bring VFX at scale closer to home
Moving VFX workflows to the cloud has proved challenging, but a US-based startup could be about to change that. Adrian Pennington reports.
Freely highlights HbbTV’s role in evolution to all-IP future
As more UK consumers decline to connect their TVs to an aerial, UK broadcasters are looking to the Freely platform to ensure their continued relevance. CTO Orf Warr explains the technology choices underpinning the platform.
One4HDD: Further R&D in 5G broadcast dependent on government priorities
Hot on the heels of a successful demonstration at Brands Hatch, DTG’s Alex Buchan discusses the evolution of the 5G One4HDD project and how it may yet progress beyond its official 31 March ending, providing fresh government funding falls the right way. George Jarrett reports.
Live volumetric streaming: “Volumetric video is better than conventional video”
Volumetric video holds the potential to re-invent the live-streaming experience, with UK tech outfit Condense emerging as a pioneer.
.jpg)
End of an era: Retiring Dr. Blakeway says IBC Board is “all about the strategy”
As he retires from the IBC Board, former SCTE President Dr. Roger Blakeway discusses the origins of the collaboration between the two organisations, the development of the IBC organisation, and the show we recognise today.
