 - source - Roku.jpg)
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
“It's easy to overstate the problems that consumers face,” says Tom Price, Director of Content Distribution at Roku. “A lot of the work we’ve done in surveys and focus groups tell us that consumers feel they've never had it so good. They've got access to all of this great content, from extremely high production value drama series to niche creator videos that they can watch on whatever device they want whenever they want.
“They've also got increasingly sophisticated televisions. It's not like they’re having to jerry-rig cables, screens and devices as before. It's all starting to merge. With that said, it’s not quite working together properly yet. It still can be a little clunky to find the show you want and there's that paradox of choice where the sheer amount of possible things to watch can be overwhelming.
“These are challenges that Roku is working on. How do you offer consumers vast choice but simplify it and help them find the right content?”
You are not signed in
Only registered users can read the rest of this article.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
Closing the security execution gap: “We are in a crisis… we collectively need to be aware”
Gathering at an IBC Roundtable, the industry’s top security experts confronted the 2026 TPN Star Report’s urgent results, the sharp increase in threat exposure, and the missing execution step for broadcasters, studios, and service providers alike.
.jpg)
