 - source - Roku.jpg)
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
“It's easy to overstate the problems that consumers face,” says Tom Price, Director of Content Distribution at Roku. “A lot of the work we’ve done in surveys and focus groups tell us that consumers feel they've never had it so good. They've got access to all of this great content, from extremely high production value drama series to niche creator videos that they can watch on whatever device they want whenever they want.
“They've also got increasingly sophisticated televisions. It's not like they’re having to jerry-rig cables, screens and devices as before. It's all starting to merge. With that said, it’s not quite working together properly yet. It still can be a little clunky to find the show you want and there's that paradox of choice where the sheer amount of possible things to watch can be overwhelming.
“These are challenges that Roku is working on. How do you offer consumers vast choice but simplify it and help them find the right content?”
You are not signed in
Only registered users can read the rest of this article.
Is the race to 6G being driven by necessity, or FOMO?
6G is coming and promises massive improvements in efficiency across society. But beyond those with vested interests, 6G may not justify either hype or investment. Adrian Pennington reports.
IBC Content Everywhere: Personalisation and the role of AI
As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
Inside IBC’s Innovation and Insight Leadership Roundtable: Speed, sovereignty, and the value question
Top industry experts from the DTG, BBC, and more sat down with IBC365 to discuss how broadcasters plan to thrive in a time of heightened competition, viewer expectations, and constrained budgets.
Going mainstream: Private 5G’s rising popularity in live production
Private 5G is gaining momentum as a connectivity option for live production. As deployments expand across sport, news, and large-scale events, broadcasters are exploring how dedicated networks can support more flexible and reliable production workflows.
Oscars 2026: Contender breakdown for cinematography, editing and VFX
Angst and destruction are central recurring themes of the 98th Academy Awards, with multiple nominees using fire as a symbol of humanity’s fatal disregard for the planet.
.jpg)
