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Sustainable streaming: Delivering a greener vision for OTT

Increasingly powerful analysis platforms, infrastructure optimisation, improved resource utilisation and new methods of compression are among the developments helping the streaming sector to reduce its environmental impact, writes David Davies.

With broadcast and media’s environmental footprint rightly under greater scrutiny than ever before, the onus on organisations to adopt – and, moreover, to show they have adopted – more sustainable workflows and practices is now acute. Given that streaming and OTT services are so new in relative terms, and that new platforms continue to be developed and launched on a fairly regular basis, it makes sense for this to be a particular focus of sustainability action...

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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