Lucinda Hicks named CEO of Sister Group

Hicks’ most recent full-time role was as CEO of Banijay UK. Based in London, Hicks will drive the strategic direction and oversee execution of Sister and its partner companies.

Meanwhile, current group CFO and interim CFO Chris Fry has been promoted to the newly created role of Group COO in addition to his duties as CFO. 

The pair will work closely with Sister London, the production arm behind series including Black Doves, Eric, The Split and This is Going To Hurt which continues to be led by Featherstone.

Sister has partnered with creator-led businesses across both the UK and US to make stories across all forms of media. It recently increased its investment in Dorothy St Pictures, the producers behind The Greatest Night in Pop, Pamela: A Love Story and the forthcoming Victoria Beckham docuseries (with Studio 99) for Netflix. 

It has also partnered with British animation company Locksmith Animation (Ron’s Gone Wrong, That Christmas); new non-scripted TV and tech entertainment company Yes Yes Media from Richard Bacon, whose debut format Silence is Golden launches soon, and with London music venue KOKO. 

In the US, Sister has invested in podcast studio Campside Media; Zando, the publishing venture from Molly Stern; Unanimous Media, Stephen Curry’s content studio, and AWA Studios, a comic book, film & TV studio. 

“We are a creator-led business and Lucinda is a true champion of creatives. Having had the pleasure of working with her both at Shine Group and more recently through her work with us as a consultant, I know implicitly the acumen, leadership and impact that she will bring to the role,” said Featherstone

Hicks has also served as Chief Operating Officer of Endemol Shine UK. She started her TV career in strategy and commercial development roles at Fremantle, Channel 4 and the BBC, then joined Shine Group in 2010, initially as VP for Global Business Development and then across several areas of the business including the Nordics, digital and as Joint MD of factual producer Dragonfly. Since 2022, Hicks has operated in an advisory capacity to several media companies including Sister and Channel 4.