Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.
We’re all familiar with trailblazing GenAI models such as ChatGPT, Midjourney, and DALL-E. However, the tools being rolled out for post-production and media workflows are less about standalone generative outputs and more focused on enhancing creative processes. These tools rely heavily on advanced machine learning systems, which power everything from content analysis to automation, enabling more efficient and creative workflows.
Adobe Firefly is a suite of GenAI tools tailored to creative applications within the Adobe ecosystem. Leveraging cloud-based processing and pre-trained models, Firefly ...
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IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
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IBC Accelerator: Bringing order to the studio selection process
A new project, kickstarted and nurtured as an IBC Accelerator, aims to deploy digital twin technology to streamline discoverability of the UK’s studio space and help producers make smarter, more sustainable choices.
Media over QUIC: M&E's transport revolution has arrived
For media companies preparing for the next decade of streaming, MoQ may be the most important standard they haven’t yet deployed.
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Crystal Clear: Boosting speech intelligibility in media
For an issue that affects almost every television viewer, dialogue intelligibility remains surprisingly difficult to define.
IPMX, ST 2110, and the battle for the network
As the reach of the IP Media Experience (IPMX) initiative continues to grow, David Davies looks at the origins of the initiative, the areas it has achieved greatest traction to date, and what the future might bring.
