As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
The statistics are striking. Nielsen’s Gauge data shows YouTube has held the dominant share of living room TV viewing in the US every month since February 2025. For an industry that has spent decades defining itself by control over distribution channels and premium production values, it’s a sobering indicator of how profoundly the content landscape has changed.
"Broadcasters and rights holders absolutely continue to hold their place for delivering the highest quality visual experiences," explains Chris Evans, Head of Knowledge and Insight at IABM. "But they need to recognise that...
You are not signed in
Only registered users can read the rest of this article.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
 (1).png)
IBC Accelerator: Bringing order to the studio selection process
A new project, kickstarted and nurtured as an IBC Accelerator, aims to deploy digital twin technology to streamline discoverability of the UK’s studio space and help producers make smarter, more sustainable choices.
Media over QUIC: M&E's transport revolution has arrived
For media companies preparing for the next decade of streaming, MoQ may be the most important standard they haven’t yet deployed.
.png){kind=spacer}
Crystal Clear: Boosting speech intelligibility in media
For an issue that affects almost every television viewer, dialogue intelligibility remains surprisingly difficult to define.
IPMX, ST 2110, and the battle for the network
As the reach of the IP Media Experience (IPMX) initiative continues to grow, David Davies looks at the origins of the initiative, the areas it has achieved greatest traction to date, and what the future might bring.
Registered users only: Login
IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
