Scott Young, Warner Bros. Discovery (WBD) Sports, Europe, explains how on-the-ground coverage and dynamic studio setups are key to delivering Paris 2024 in 19 languages.
In its first Summer Olympic Games since merging in 2022, Warner Bros. Discovery (WBD) is preparing for what it believes is the most unique broadcast operation of any rights holder from Paris.
Like other broadcasters, it is promising to deliver all 3,800 hours of live competition that host agency Olympic Broadcasting Services (OBS) will produce, but unlike, say NBC, it will tailor it to 19 languages across 47 markets.
“That would arguably be what sets us apart from any other broadcaster,” says Scott Young, Group SVP, Content, Production and Business Operations at WBD Sports, Europe. “The principal idea is, how do you create a plug-and-play dynamic platform that isn’t wedded to any one studio, or any particular camera, which is only for that market? How do you make it work across 47 markets?”
Recent Olympics covered...
You are not signed in
Only registered users can read the rest of this article.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
 (1).png)
IBC Accelerator: Bringing order to the studio selection process
A new project, kickstarted and nurtured as an IBC Accelerator, aims to deploy digital twin technology to streamline discoverability of the UK’s studio space and help producers make smarter, more sustainable choices.
Media over QUIC: M&E's transport revolution has arrived
For media companies preparing for the next decade of streaming, MoQ may be the most important standard they haven’t yet deployed.
.png){kind=spacer}
Crystal Clear: Boosting speech intelligibility in media
For an issue that affects almost every television viewer, dialogue intelligibility remains surprisingly difficult to define.
IPMX, ST 2110, and the battle for the network
As the reach of the IP Media Experience (IPMX) initiative continues to grow, David Davies looks at the origins of the initiative, the areas it has achieved greatest traction to date, and what the future might bring.
