Claudia Palmer on building audience trust and delivering truthful journalism

Reuters supplies news to the world’s news organisations, Palmer discussed how they are working with consumers and the application of new technology to deliver and enhance the Reuters brand.  

“To reinforce our brand with consumers and to remind them of the trust and the great journalism that we do and it allows us to understand our customers better.”

”It is important to us that our news is fair and unbiased and that we use lots of great sources,” Palmer said. 

Claudia Palmer

Reuters Chief Business Officer & Chief Financial Officer

Claudia Palmer has been with Reuters since March 2014. As Chief Business Officer she heads up the business activities of Reuters, including Reuters News Agency, Reuters plus, Reuters.com and Reuters TV.  Palmer is also the Chief Financial Officer for the Reuters news organisation. Claudia spent over 15 years in the music industry at EMI, where she most recently ran the European region for its music publishing division as their executive vice president and chief operating officer.