Moderator
Andreas Waltenspiel, Founder & Managing Director - Waltenspiel - Connecting the Dots
Panelist
Domagoj Bartolić, Product Owner - UniqCast
Gilles Domartini, CEO and Founder - Cleeng
Martin Prins, Head of Product - Media Distillery
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Acquisition, retention and the importance of user experience
In the increasingly competitive online video marketplace, service providers need to become subscriber magnets – attracting and then retaining users. In this session, speakers from Uniqcast, Cleeng and MediaDistillery will discuss market trends and evolving customer behaviours before exploring the various factors that can help in the fight against churn: excellent user experience (across multiple devices); AI-driven content discovery, recommendation and personalisation; innovative business models and monetisation strategies.
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