The digitalisation and data-centric approach to linear advertising is creating both opportunities and challenges for media companies on a global scale, as they strive to effectively monetise their advertising business across an expanding array of content, and distribution channels. In this data-driven session, Ben Tatta, Chief Commercial Officer at Operative, will examine the key forces shaping the global advertising market, including the rise of live streaming and connected TV (CTV) platforms, and explore how AI-powered technology is transforming the media industry’s ability to drive revenue growth in an increasingly complex landscape.
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From Pixels to Personas: The Role of Digital Humans in Modern Media
Hyper-personalization has become the new hot-button in media and entertainment, and now it takes on a new face through natural digital human avatars. This talk explores the latest advancements in digital human technology and their implications for film studios and broadcasters. Attendees will gain insights into the innovative tools and techniques driving the creation of hyper-realistic digital characters, and how these advancements enhance narrative depth and audience immersion. They will also learn how NVIDIA ACE and related technologies enable digital human development with AI models for speech and translation, vision, intelligence, lifelike animation and behavior, and realistic appearance. Whether you are a developer, artist, or enthusiast, this session will provide valuable insights into creating digital humans that can see, hear, understand, and interact with the world around them.
AllRights: The outstanding rights management solution by Fincons to speed up processes, reduce manual errors and optimise content exploitation & monetisation
IBC2023: Given the competitive market environment, media companies have begun a review of their rights management needs to ensure a unique and centralised enterprise-view of content rights that matches their fluid approach to content. To do this, they are finding the need to use tools for a whole range of processes to make their content work harder for them, turning it into intelligent content.
Secrets of success of FAST channel Pluto TV
IBC2023: Olivier Jollet, Executive Vice President and International General Manager, Pluto TV, Paramount, discussed the secrets of success of Paramount’s FAST (Free Ad-supported Streaming Television) channel at IBC2023 in Amsterdam.
The Realities of Scaling GenAI for Indexing Large Media Libraries
What does it take to truly run Multimodal and GenAI at scale to index massive amounts of video, and what hurdles will you face along the way? Moments Lab co-founder and CTO Frederic Petitpont shares his team’s journey developing its award-winning, MXT-1.5 AI indexing technology that makes audiovisual content searchable in seconds, and the lessons learned whilst applying it to thousands of hours of broadcast archives.
Changing the Game: Predictive Generative AI
This exclusive IBC Accelerator session showcases an innovative R&D proof-of-concept that demonstrates how AI can influence predictive video workflows in sports production, potentially enhance an athlete’s performance and connect with a fan’s engagement through interactive personalisation.
