IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project demonstrated that additional revenue and a ROI can be achieved through personalising viewer engagement from the streaming of live interactive experiences, for big or small sporting and other events. Striving for a next-generation real-time (ultra-low latency) interactive experiences, the project has also been exploring multi-angle viewer options that provide invaluable analytics for the rights holders, sponsors and advertisers among other enhanced viewing elements.
George Bevir, Editor SVG Europe - SVG
Chris Allen, CEO - Red5
Andrew Lombardi, Chief Product Officer - Snipitz
ErinRose Widner, Global Head, Business Strategy Emerging & Creative Technologies | Media & Entertainment - Verizon Business Group
John Canning, Director Developer Relations - AMD
Read the full interview with Champions and Participants here.
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Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple players and a whole host of challenges.
Sky and Amazon have extended a long-term collaboration deal that will see Prime Video continue to be available on Sky devices.
Over 60 million households worldwide watched the weekend boxing match between Jake Paul and Mike Tyson, which marked Netflix’s first foray into live boxing.
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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