IBC2023: Responsive Narrative Factory delivered the right narrative for any consumer in real time via a metadata-powered content fast-track, to demonstrate a new component-based approach to quickly and cost effectively creating multiple versions of content from a single master to enable precision targeting of programs to different demographics or regions or groups that can be monetised for premium Free Ad-Supported Streaming TV advertisers.
Mark Smith, Innovation Co-Lead - IBC Accelerators
Ruud Van der Linden, Founder, Infuse Video - Infuse Video
Bruce Devlin, Executive Director - Metarex.media
Ian Wagdin, Senior Technology Transformation Manager - BBC
Olga Kornienko, COO & Co-Founder - EZDRM
Read the exclusive interview with Champions and Participants here.
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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