Production cost per hour budget compression is not new, but with the increased stress in the broadcast business model, producers are expected to drive even more efficiency or increase deficit funding to secure commissions. Many have highlighted that we are now at a point where episodic TV production requires a complete rethink. In this session, hear from ITV’s Director of Production, Helen Killeen, how cloud technology not only made a popular, long-running show commercially viable but supported storytellers to collaborate, access, and use new creative tools and improve environmental sustainability. Also, hear from Simon Green, CEO of Edit Cloud, as he describes how cloud technology is revolutionizing the way creative teams can collaborate and easily access new tools. Consider how this isn’t simply a technology revolution and requires a concerted effort to empower editors to maximize new workflows.
Helen Killeen, Director of Production - ITV Studios
Ian Munford, Global Industry Specialist - AWS
Meagan Keane, Director of Product Marketing - Adobe Pro Video
Simon Green, CEO - Edit Cloud
Watch highlights: Industry headwinds push producers to the cloud
Watch more: Challenges facing producers can be beneficial
Advertisement
Improved standards are helping to drive the migration of live production to IP and the cloud, whilst greater personalisation, extended coverage and higher-quality video all remain high on the wish list.
Sky is in the midst of a multifaceted digital transformation aimed at redefining both operations and the customer experience. IBC365 spoke with Cristina Gomila to find out more.
The BBC leads the way with 32 nominations for this year’s RTS Craft & Design Awards, followed by Netflix with 16.
Advertisement
A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud
No comments yet