As broadcasters and content creators embrace in-camera VFX and data-driven workflows, a new technology stack is redefining what can be achieved on set and who can afford to achieve it. Framestore’s Connor Ling explores the possibilities of this evolving ecosystem.
You are not signed in
Only registered users can read the rest of this article.
NAB 2026 review: “Live immersive production is here, and it’s extraordinary”
If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
Volumetric humans: The next frontier of immersive broadcast storytelling
Volumetric humans are moving from experimental captures to live, broadcast-ready assets, reshaping the creative opportunities and practical challenges of immersive storytelling and established production workflows across virtual and hybrid environments.
Spatial computing: “Instead of showing people a story, you’re letting them inhabit it”
Leveraging generative AI, computer vision, and data from real environments, spatial computing has opened the door for cutting-edge systems that blend the physical and digital worlds into a new frontier of human-technology interaction.
NAB preview: Automation, reinvention and politics to steal the show
NAB 2026 looks set to bring a raft of creativity and technological innovation, yet serious political and environmental questions remain.
How vertical video became the new frontline for live sports
Live sports entertainment remains the most powerful driver of real-time engagement in media, but the format through which it’s delivered is rapidly evolving.
