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ICVFX: Virtual Production enters 2.0

Virtual production technology has reached a new level of sophistication and many productions are now being written with a Volume in mind. However, it is not right for all stories and some tech gremlins remain, writes Adrian Pennington.

LED volumes for the production of in-camera visual effects (ICVFX) are now a maturing technology, according to a post-IBC show report by Futuresource Consulting.

The report also concludes that virtual production (VP) and extended reality (XR) have gone past the “hype phase” of their development, with the performance of systems now being refined and the technology becoming accessible to more users.

A key factor in this is increased ease of use, with installations no longer reliant on a technical team with specific, specialised technical skills to operate the equipment. Manufacturers are now producing VP systems that are not as challenging to run, with software and firmware upgrades appearing on a regular basis to enhance the production of content on LED volumes...

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