IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Merzari explains how to assess a creative brief for virtual production suitability, navigate pre-production efficiently, and align teams across departments. Key topics include optimising 3D pipelines, managing virtual art departments, and spotting potential pitfalls before they cause delays.
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Virtual production – Tutorial, Ep 1: How to expand your creative playground
IBC365 Tutorial: Serena Bliss, Co-Founder at Creative Alchemy, discusses how virtual production (VP) empowers filmmakers to adjust time, locations, and environments instantly, offering a more dynamic, interactive creative process.
Immersive tech – Tutorial, Ep 3: How to get started with immersive audio
IBC365 Tutorial: Freelance audio engineer Marcela Rada introduces the concept of immersive audio and explores its growing impact across industries.
Immersive tech – Tutorial, Ep 2: Volumetric video and the future of content production
IBC365 Tutorial: Nick Fellingham, CEO at Condense, explains what volumetric video is, how it works, and why it’s becoming a game-changer in content production, particularly in gaming and spatial computing.
Immersive tech – Tutorial, Ep 1: Immersive design workflow and creative practice
IBC365 Tutorial: Shannon Harvey from Creative Alchemy One shares the core principles of crafting impactful immersive experiences.
AI – Tutorial, Ep 3: AI innovations in video editing
IBC365 Tutorial: Ferg McGrath demonstrates some of the key features currently offered by the latest AI-based video editing tools.
