Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.
The trajectory enjoyed by virtual production (VP) over the past 10 years has few recent parallels. From a technology that began to achieve recognition with its groundbreaking deployment on Disney+’s The Mandalorian, but which truly achieved lift-off when pandemic conditions made it an ideal creative component of so many productions, it’s been fascinating to watch the emergence of a whole new area of the media industry occur in real time.
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IPMX, ST 2110, and the battle for the network
As the reach of the IP Media Experience (IPMX) initiative continues to grow, David Davies looks at the origins of the initiative, the areas it has achieved greatest traction to date, and what the future might bring.
Wimbledon 2026: ESPN gears up for record breaking year
ESPN is the biggest international broadcaster for Wimbledon for which it is paying around $95m annually for exclusive rights in the US until 2035 (from 2024). It’s a vital partner to the All England Lawn Tennis Club (AELTC) which own the Championship and which manages the host broadcast internally under Wimbledon Broadcast Services (WBS).
Content Everywhere: Accelerators for change
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Why media networks are being rewired for the speed of light
The elimination of OB trucks is just the start of the light revolution. For the media industry, a rewiring of the transport network from electrons to photons promises to unlock AI driven production, immersive formats, and globalised workflows while dramatically cutting energy consumption.
Q-Stream Alpha: Prioritising trust when the network can’t be trusted
As the industry navigates a storm of content authenticity threats, the Q-Stream Alpha: The "Tactical Truth" Pipeline Accelerator seeks to deploy AI, ML, and post-quantum encryption to apply C2PA principles within live workflows.
