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From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
There is potential, according to Ramamoorthi, Director of the UC San Diego Center for Visual Computing, for “applications from games to movies to advertising and even for generative AI models that create 3D-consistent objects and videos," i.e. traditional computer graphics, to favour a drop-in replacement, across virtual production, postproduction and even sports broadcasting...
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Finding our ethical true north on AI: Part II
Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
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Digital Catapult: AI innovations to supercharge the creative industries
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
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Future predictions – Part II: Leaders and analysts
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
Finding our ethical true north on AI: Part I
AI’s increasingly omnipotent influence in media and entertainment has echoed caution in ethical practice and application. How can media companies responsibly deploy a technical asset of seemingly unlimited potential, without compromising on safeguarding systems, rights, and people? James McKeown provides the first of a two-part report on regulation, standards and the role of gatekeepers.
