The media landscape has evolved dramatically in recent years. Not only has there been a shift in what media we see, how we see it, and who provides it, but media services and the content they facilitate have become thoroughly intertwined with consumers’ means of communication as well.
Don’t Outdate – Update
These shifting trends and the technological innovations that catalyse them have opened a whole new world of opportunities for media providers and telcos alike. But as with any industry undergoing rapid revolution, it can be difficult for companies to keep up, or know what changes they need to make to meet the moment – particularly for traditional providers and legacy players, whose operations are deeply ingrained in longstanding practices that can easily become outdated more quickly than they can be updated.
As attention spans shorten and viewer eyeballs get pulled in increasing directions, telcos and media providers must follow the undulating trends and seek solutions that enable them to reach new markets through new content channels and increase their revenue footprint beyond standard monetisation capabilities.
Here are some of the key trends that...
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