Fatima Dowlet, Channel 4’s Head of Streaming and Social Propositions, talks to IBC365 about the broadcaster’s pivot to digital and the value of advertising.
The UK’s Channel 4, like other broadcasters, was hit last year by an exceptionally tough downturn in the advertising market, suffering a drop of 10% in overall ad revenue.
Despite its market-related travails, the ad-funded public broadcaster has been at the forefront of the pivot to digital. Digital revenues rose by 10% over the same period to take a 27% share of the total, and the company now expects to reach its 2025 target of making 30% of its revenues from digital advertising a year ahead of schedule.
Yet despite digital’s growing share of the pie, Fatima Dowlet, Channel 4’s Head of Streaming and Social Propositions, believes that the much-vaunted pivot to digital can be overstated...
You are not signed in.
Only registered users can view this article.
.jpg)
End of an era: Retiring IBC Board Member Dr. Roger Blakeway says it’s “all about looking after the strategy”
As he retires from the IBC Board, former SCTE President Dr. Roger Blakeway discusses the origins of the collaboration between the two organisations, the development of the IBC organisation, and the show we recognise today.
.jpg)
ITN: Fighting to keep trust in news
News organisations face an increasing arms race against AI companies to protect the authenticity of the content reaching audiences through their channels. AI-powered deepfake content risks polluting the entire information ecosystem, says ITN’s Tami Hoffman, “What happens when people just don’t believe what they see?” Adrian Pennington finds out.
Merging Sky and NBCUniversal: Engineering culture and collaboration across continents
Integrating the engineering teams from three broadcast giants taught Mansoor Fazil, Director of Global Platform Engineering at Sky that international merging meant acknowledging cultural differences and staying ahead of consumer habits. Fazil spoke to IBC365 to share insights into Sky's cloud-first, hybrid approach and its focus on emerging technologies which will create expansion – at scale and even further afield geographically – to meet their future goals.
Rise: “Nothing changes unless everyone’s involved”
Fresh from the success of this year’s Rise Awards, Sadie Groom, Rise Founder and CEO, discusses some of the winners, the evolution of the event, and the organisation’s plans for the future.
Sky without limits: how Cloud and IP are transforming a broadcasting giant
Sky is in the midst of a multifaceted digital transformation aimed at redefining both operations and the customer experience. IBC365 spoke with Cristina Gomila to find out more.
.jpg)
