Advertising management technology specialist Operative has announced a new collaboration with Salesforce on an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses.
The partnership is said to bring together Operative’s order management system AOS, Salesforce Media Cloud and Salesforce MuleSoft. The aim is to “deliver an intelligent sales management solution that will enable media companies and advertisers to run unified cross-screen campaigns with increased efficiency and effectiveness”.
For example, the new offering promises to provide media companies with access to new automation capabilities, helping customers to drive productivity, improve the accuracy of proposal building, drive higher yield, and generate faster and more actionable campaign insights.
Michael Grossi, CEO at Operative, said: “Together, Operative and Salesforce are delivering an intelligent sales management solution for media and advertising companies to run unified cross-screen campaigns. With our recent Media Cloud integration, we’re able to provide new automation and measurement capabilities that further streamline revenue management and deliver the next generation of insights media companies need to succeed in the future.”
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