Broadpeak has announced that French media group RMC BFM has selected its server-side ad insertion (SSAI) product, delivered via the broadpeak.io SaaS platform, to support dynamic advertising experiences across its TV and radio streaming channels.
RMC BFM owns TV channels such as BFM TV with 12.3 million daily viewers as well as radio channels such as RMC. The deployment aims to enhance monetisation across all of RMC BFM’s owned OTT applications and partner distribution platforms, including RMC BFM Play, Molotov, and other connected TV (CTV) environments.
Clément Courvoisier, operations director at RMC BFM, said: “Broadpeak is known as a leader in ad tech and premium quality streaming QoE. With broadpeak.io’s SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams.”
Jacques Le Mancq, CEO at Broadpeak, added: “We’re proud to support RMC BFM as they expand their OTT strategy with the highest performance monetisation solutions. RMC BFM is a leading example — in Europe and globally — of how broadcasters can utilise the latest advertising specifications and industry-changing technologies to power greater revenues, all with the flexibility and scalability of the cloud.”
 (1).jpg)
BBC to cut £160m and 550 jobs
The BBC has confirmed that it will cut around £160m from its operations by closing 550 roles across the news, nations, and content divisions by the start of 2027/28
US Department of Justice approves Paramount’s acquisition of Warner Bros. Discovery
The US Department of Justice has approved Paramount Skydance's $111bn (£82.8bn) acquisition of Warner Bros Discovery.
Apple bolsters podcast video features for TV and Macs
Apple has unveiled a series of video features for its Apple Podcasts app on TVs and Macs as part of a swathe of 2027 software updates.
Lionsgate takes stake in AI firm Runway
US studio Lionsgate has taken an undisclosed equity stake in generative AI company Runway.
.jpg)
IBC2026 expands innovation initiatives
As the number of confirmed leading exhibitors grows, IBC has revealed that IBC2026 will launch Future Tech Ignite and welcome a host of expert speakers to its conference programme on the key trends reshaping M&E.
.jpg)
