While there is plenty of hype around newer technologies such as AI, there is still active innovation in some of the fundamental building blocks of content delivery, such as compression, believes Fabio Murra, V-Nova. He also notes the need for a more integrated approach to content delivery, blending personalisation, ad insertion, and cross-platform immersive experiences to deliver rich entertainment on demand.
You are not signed in
Only registered users can read the rest of this article.
IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
Opening up about his childhood, cancer, and getting fired at 50, Evan Shapiro, Media Cartographer at EShap, reveals how his life has shaped his data-driven approach and where M&E is likely to go next.
IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"
Tackling everything from AI to fandoms, Evan Shapiro, Media Cartographer at EShap, predicts the most significant changes due to occur in the industry over the coming years.
IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Reflecting on recent trends, Evan Shapiro, Media Cartographer at EShap, asserts that news broadcasters’ fear of audience cannibalisation has become more dangerous to the industry than audience cannibalisation itself.
IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.
Digital, free-to-air TV channel to rival big tech
In celebration of the company’s 100-year anniversary, Raymundo Barros, CTO of Globo, shares his vision for the future, at IBC2025.
