shutterstock_793658077 (1)

AI through the looking glass: Digital natives

When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.

When seeking the ‘industry perspective’ on almost any topic of wider market interest, the tendency is (and quite rightly so) to seek out the masterminds for whom said topic will be their specialist subject matter. What often transpires is that while the ensuing commentary and analysis is for the most part high in value, it can also start to feel rather familiar if it is emanating from a roster of ‘usual suspects’.

Latest Feature

IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: