All-pervading AI: a look ahead to 2025

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.

As was the case in 2024, artificial intelligence (AI) is expected to remain front and centre in 2025. Indeed, the majority of Content Everywhere companies that contributed towards this report cited AI as an evolving area with a growing impact on a number of areas in this industry...

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Content Everywhere: Disruptive forces in 2025, from AI to ROI and SGAI

Looking back over 2025 to date, it’s clear that AI continues to widen its role in the Content Everywhere ecosystem, and many companies are becoming more discerning about how and where the technology should be applied to streaming and video technology. Clearly, there is still much more to come, and much more to learn, but what have recent developments taught the industry to date?

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