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Finding our ethical true north on AI: Part II

Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.

As AI systems become more integrated into content creation, maintaining clear industry standards around data usage, privacy, and content manipulation will be essential. That’s according to Polly Hickling, Learning and Development Lead for Media Competency Centre - Northern Europe, Eviden; and 2024 Education Director, SMPTE. “This is where organisations such as SMPTE will be key, as they have historically provided frameworks for new technologies in the media and entertainment industries.”...

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