IBC2024 Accelerator Project: AI Media Production Lab

Three project streams explore the practicality of using AI in audience validation, creative storytelling, and live sports and event production. Mark Mayne reports.

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Content Everywhere: Maintaining clarity on cloud

While most streaming companies have embraced the cloud, many are still figuring out how to use it effectively. Moving to the cloud is a strategic shift that requires ongoing investment and a change in mindset. So says Bart Lozia, CEO of Spyrosoft BSG, on the topic of current and future cloud adoption strategies in the Content Everywhere industry.

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