IBC2024 Accelerator Project: AI Media Production Lab

Three project streams explore the practicality of using AI in audience validation, creative storytelling, and live sports and event production. Mark Mayne reports.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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