AI permeated almost every aspect of ISE 2025 but experts and executives were keen to stress AV’s indivisible role in meshing tech with the art of communication.
Despite predictions of pending job losses in every workplace due to AI, there’s a belief that the technology will never replace the art of communication – which is what professional AV is broadly about...
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Behaviour-based data: Defining the advertising audience
A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.
How sport is embracing DTC at both ends of the playing field
Kevin Emmott reports on how two English football clubs at starkly different points of the football pyramid are going direct to fanbases with their content output.
Sustainable streaming: Delivering a greener vision for OTT
Increasingly powerful analysis platforms, infrastructure optimisation, improved resource utilisation and new methods of compression are among the developments helping the streaming sector to reduce its environmental impact, writes David Davies.
Creating a new sense of place for Welsh media innovation
The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
Flawless AI: “You can't put new lines in people's mouths without consent”
AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.
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