Is GenAI even capable of producing a long-form masterpiece and at what point does something become an AI original that deserves copyright protection? IBC365 delves deeper into the key ethical debates surrounding GenAI and media production.
Artificial intelligence has become an influential force in the creative industries, raising complex questions about ethics and copyright protection. The US Copyright Office (USCO) recently decided that generative AI outputs cannot receive copyright protection, and following a long strike, the SAG-AFTRA actors’ union’s agreement with producers included language covering the use of AI to create digital replicas and synthetic performers.
Both of these milestones have generated significant controversy and may have raised more questions than they have answered. However, they have moved the conversation out of the tech realm into the world of law and ethics...
You are not signed in
Only registered users can read the rest of this article.
Vertical dramas: Market disruptor or passing fancy?
As studios begin to embrace the potential of vertical micro-dramas, should their rise be dismissed as merely a fad or a profound shift in the production, consumption and gender-bias of global storytelling?
ISE 2026: Thriving on an integrated identity
A show that mixes a vast number of different business areas shouldn’t work, but it does because the underlying technology is finally integrated.
Winter Wonderland: All the tech at the Milano Cortina Olympics
Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
Creator. Experience. Streaming: The new economies of broadcast AV
As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
AI and the media revolution: A look ahead to 2026
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.


