Canal+ launches AI-powered content search with OpenAI

According to the partners, it is a world first in the entertainment industry.

With OpenAI frontier models, Canal+ App subscribers will be able to go beyond traditional keyword-based queries and express what they want to watch in their own words – based on their preferences, mood, or curiosity – and receive tailored content suggestions.

This feature is intended to deliver a more intuitive, intelligent, and personalised user experience. For example, whether a subscriber types “I would like a comforting romantic comedy” like Bridget Jones: Mad About The Boy, “an epic historical series” like King & Conqueror, or “something light-hearted, fun, and entertaining to watch” like Loups-Garous into the search bar, the Canal+ App will be able to suggest tailored content that matches subscribers’ queries.

Maxime Saada, CEO of Canal+, commented: “We are delighted to collaborate with OpenAI, one of the world’s leading artificial intelligence companies, to enhance the entertainment experience of our 40 million subscribers. This collaboration is part of Canal+’s long-standing tradition of innovation and its commitment to continuously reinventing entertainment. Today, our subscribers already access the very best international and local content on the Canal+ App. With this technological collaboration, we are proud to take a major leap forward, redefining how audiences discover content.”

Ashley Kramer, Vice President (VP) of Enterprise of OpenAI, added: “People increasingly expect technology to understand them the way they naturally express themselves. By bringing OpenAI into the Canal+ App, subscribers can describe exactly what they feel like watching. It’s a great example of how advanced AI can make everyday entertainment experiences simpler, more intuitive, and more personal.”

Canal+ and Warner Bros. Discovery recently signed a new multi-year and multi-territory agreement to expand their international collaboration. Discover more here