Roadkill Still

New tricks: Scriptwriters embrace AI to turn the tables

The studio model is being upended by seismic business pressures and the disruptive potency of AI. For two seasoned scriptwriters and producers partnered as Talk Boys Studio, the answer was to create a short film that could be the bellwether for a new wave of narrative generative AI content.

Ian McLees and Daniel Bonventre have written or produced a range of scripted comedy and unscripted shows for network TV in the US over the last decade. As a partnership since 2016, they had several scripts and pilots either sold pending development or pitched into studios with good prospects… or so they thought...

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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