At IBC2025, software provider 3 Screen Solutions (3SS) will be showcasing 3Ready Hero, which makes use of gen AI to enable natural ‘conversational’ interactions on Android TV set-top boxes. The standalone product integrates with the custom launcher on the device and connects to any backend, recommendation engine, or individual telco or operator system.
Pierre Donath, CMO and CPO at 3SS, said 3Ready Hero “helps improve customer satisfaction and engagement by making it possible to speak with a set-top in the same way that you would with a friend”.
According to Donath, the conversational user interface (CUI) relies on different large language models (LLMs) “to optimise for specific use cases and deliver results to viewers that are more accurate and helpful, while making the solution cost-efficient”.
“We’re not replacing global voice assistants or recommendation engines, we’re providing a more flexible CUI solution designed specifically for TV, able to adjust as rapidly as LLM models evolve,” added Donath.
Stand Number: 5.A89
Company: 3SS
WorldCast launches new FM transmitters
Two FM transmitters from WorldCast Systems are making their debut at IBC2026: the Ecreso FM AiO Series 5kW and a new 3kW model, both designed for easy field servicing.
Norsk extends Studio platform with new launches
Norsk is debuting three live video products at IBC2026 – Playout, Remote Commentary and Probe – extending its Studio infrastructure platform into new areas.
.jpg){kind=tracking}
Zero Density unites graphics and newsroom workflows
At IBC2026, Zero Density will demonstrate how real-time graphics, virtual production and newsroom operations can be brought together within a single production ecosystem.
.jpg)
Blue Billywig becomes a fully EU-sovereign platform
Blue Billywig will use IBC2026 to publicise its status as a fully sovereign European video platform, with infrastructure, ownership, hosting and support based entirely within the EU.
Interra Systems brings AI-driven QC tools
Interra Systems is applying operational AI to QC, monitoring and captioning workflows, showcasing the latest releases of Orion, Baton 9.5 M1, Baton Captions and Vega at IBC2026.
