Prime Video has begun an AI dubbing pilot programme on licensed movies and series.
Announcing the move, Prime Video said AI-aided dubbing would help customers enjoy titles that previously did not have dubbing available in select countries and territories.
AI-aided dubbing in English and Latin American Spanish has initially been applied on 12 licensed movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.
Prime Video described the AI-aided pilot programme as a hybrid approach to dubbing in which localisation professionals collaborate with AI to ensure quality control. “AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localisation for titles that would not otherwise be accessible to customers,” the company said in a statement.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” said Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
You are not signed in
Only registered users can comment on this article.
ITV Sport Production to produce World Snooker Tour coverage for 5
ITV Sport Production has been selected by UK broadcaster 5 to produce coverage of World Snooker Tour (WST) events, beginning with the Players Championship and Tour Championship in early 2026.
Luma AI to launch London office headed by Jason Day
US artificial intelligence firm Luma AI, known for its flagship generative video and imaging product Dream Machine, has unveiled plans to open its first international office in London.
HBO Max set for March launch in UK and Ireland
HBO Max has confirmed it is set to launch in the UK and Ireland in March 2026
Netflix to acquire WBD for $83bn
Netflix has agreed to acquire Warner Bros. Discovery (WBD) for $82.7bn (equity value of $72bn), including its film and television studios, HBO Max and HBO.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
