IBC2017: Industry experts discuss the transformation of broadcast, 5G, advertising, generating revenue, social media and the great content versus data debate.
Panel speakers:
Ed Border, Research Director - Ampere Analysis
Kate Bulkley, Media Commentator and Journalist - KG Bulkley
Kip Schauer, Global Head of Media and Entertainment for Google Cloud - Google
Niko Waesche, Head of Customer & Audience Activation - GfK
Simon Fell, Director of Technology & Innovation - EBU
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Tata Comms Media is highlighting new research it says demonstrates the increasing importance that global enterprises place on professional quality video and live streaming as elements in corporate communications.
Two-thirds of global sports executives are concerned about the relevance of live sports as more younger fans gravitate towards highlights, documentaries, and short-form videos from fans, teams, and players over watching live games on video, according to Altman Solon’s 2024 Global Sports Survey.
Caretta Research report highlights the vital role of Livepeer’s distributed network in helping streaming services use real-time interactivity as a route to profitability.
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IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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